For some sites, they require users to join into a subscription plan before becoming a member of the site, its price is set by Administrator at AdminCP >> Apps >> Installed >> Subscription

https://store.phpfox.com/apps/subscriptions

So the site is not free, you want to remove "It's free and always will be" phrase on the landing page of FB Clone Template

 Let us guide you below

It's a phrase in the back-end so it's very simple to remove it by leaving an empty text

1. Go to AdminCP >> Globalization >> Phrases >> Search for Text = and always will be, then remove its right content

2. Rebuild Core Theme and Clear Cache

May 17, 2019